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Below (and on the next several pages of this website) are just a few of the successful projects, product launches, collateral, and communications for which I contributed concepts and copy as lead copywriter. As with every creative assignment, each had its own objective, angle, and character, and its fair share of collaboration, disputes, and debates.
When the numbers were tallied, the truth became known. In a very challenging market climate, Crestron sales growth is in excess of $200 million (more than 60%) during my tenure thus far. I'm proud of the results we achieved, as is upper management.
Senior Copywriter / Content Creator / Marketing Strategist