The late great David Ogilvy said, “If it doesn't sell, it isn't creative.” Pioneer ad man Claude Hopkins said, “Advertising is simply salesmanship in print.” Legendary DDB Worldwide founder, Bill Bernbach said, “Our job is to bring the dead facts to life.” These truths guide my approach to every project across every medium.
Whether the content is digital, print, online or off, each communication deserves the same dedication and persuasive copywriting. That’s where I, and 15 years of marcom and sales experience, come in.
As a student of the art and science of marketing, I study the greats. This habit, plus six years of in-the-trenches copywriting experience, helps me create clear, on-brand concepts and messaging that drives readership, response, engagement, and most importantly, sales.
As a Senior Copywriter for Crestron Electronics for the past five years, I've managed too many website and digital projects to count. Marketing communications and content creation is my specialty, but my value to you only begins there. If you need an experienced, hardworking copywriter - and a passionate marketer - connect with me today.
Senior Copywriter / Content Creator / Marketing Strategist
Marketing Peer Award, June, 2013
True Blue Support
"Essential Piece" Award, 2012
"...a terrific colleague..."
"James Rodante is a terrific colleague. It’s a pleasure working with Jim. With very short deadlines, Jim successfully writes copy for all our online content, digital assets, ads, brochures and awards submissions. Jim made us all proud again this year with all the product and industry awards we won."
Vincent Bruno, Director of Marketing, Crestron
"He never fails to deliver..."
"Jim helps support me in so many ways: product announcements and press releases, award submissions, white papers...the list goes on. He never fails to deliver - even when it means pushing back so that we get to the heart of the matter, ensuring that we have a really well-written, insightful end result. His efforts have helped me win awards, garner great press coverage and ultimately sell more!"
Claudia Barbiero, Solutions Manager, Crestron